Today’s business environment is characterized by the rapid availability & adoption of new technology and the presence of sophisticated, evolved consumers. Additionally, there is increased competition and consumer fragmentation across categories. In this scenario, the only competitive asset that a business enterprise possesses is it’s “brand equity”. In this presentation, we will discuss Brand basics and then talk in detail about how to position your brand in the minds of the consumers.
Course structure:
- Presentation:
- What is a “brand”? How to build your brand?
- Relationship of consumers to brands?
- What is brand positioning?
- How to write a positioning statement?
- Open Q&A session
Ajay Jethi has had a distinguished +25 years career in the corporate sector, in which he had the privilege of working across diverse geographies (India, Middle East, Turkey, Iran & Africa) & industries (Consumer Goods, Retail, Financial Services).
A lifelong Consumer Marketer – Ajay has solid expertise and capabilities in General Management and Marketing (Brand Management and Digital). He has managed businesses with diverse size/complexities & led teams composed of various nationalities/capabilities.
He is a voracious reader and a lifelong learner. In his spare time, he loves to read and to listen to music.
This session will be held in English.
Further questions? Contact
Ingrida Krivickaite
i.krivickaite@univw.uni-saarland.de
T.: 0681 / 302 – 3887
Supported by:
